In November, Australian Functional Foods joined other innovative food and ag tech businesses at FoodBytes! Sydney on Cockatoo Island.
Rabobank organises the global FoodBytes! events to ‘help startup companies land funding and find customers and partners to grow their businesses.’
The bank has been in the food and agriculture industry for more than 100 years. Rabobank knows that feeding the world is more challenging today than it has ever been, with more people to feed with the same resources.
Hence, the FoodBytes! vision is to contribute to the four dimensions of food security:
- Increasing the availability of food
- Improving access to food
- Promoting balanced, healthy nutrition
- Increasing stability.
Australian Functional Foods fits within this vision as we use our own-developed technology to process fresh Australian fruit and vegetables to produce premium functional food and beverage products and component ingredients.
FoodBytes! Sydney gave us the opportunity to have a thousand people taste our premium cherry crush and to find out where they would expect to buy it and what they would be prepared to pay. The event also gave us access to food technicians and product developers searching for new components for functional food and beverage products.